To become the best, you need the best. Since 2024, Logitech G has been an important partner for Metizport, delivering world-class equipment and support that has enabled our players to perform at the highest level. Today, we are proud to share that we are extending the partnership and entering a new and exciting phase together.
Metizport, opportunities, and millions of views
When a global player like Logitech G highlights our work and accomplishments on the world stage, it’s both a recognition and a motivation. This partnership is built on shared values, a joint ambition to elevate Nordic esports, and a common desire to make a difference for the gamers of tomorrow. Metizport is a Norwegian company that has invested in esport, gaming, entertainment, and the fight against social exclusion – and has in recent years built itself up to the top of the global scene. We participate in major tournaments and events and can activate both physically and digitally. With over 80 million views on social media in one year, there is no doubt that Logitech G gets reach!
Nicolas Gonzalez Zamora, aka Plopski, with Logitech gear
Logitech G knows what the future looks like
That Logitech G wants to continue working with us isn’t just about equipment. It’s a clear sign that they believe in what we do – not only in terms of competitive performance, but also through our joint projects and commercial collaboration. When a world-leading brand chooses to continue a partnership, it shows that they see opportunities others may not have realized yet. There are still countless possibilities for unique and exciting activations, and great branding opportunities for other companies as well. Thank you to Logitech G for being forward-thinking and daring to invest!
Herman Leikanger – Commercial Director in Metizport, had this to say:
“We are thrilled to continue our partnership with Logitech G. They make the best equipment on the market. So far we have a great collaboration, and I look forward to doing a lot more unique and cool stuff together. We are only beginning to see the possibilities within partnerships in E-sports.”
Our Valorant team in action at Glitched Invitational 2025, a 100,000 SEK tournament Metizport hoisted the trophy in. Photo: Emma Andersson
Outside the box – inside the target group
Metizport focuses on thinking outside the box when collaborating with new and existing partners. Together, they seek new ways to reach their target audience, think innovatively, and tell authentic stories. Esports, just like traditional sports, is about creating engagement and evoking emotions. The same goes for the campaigns and advertisements aimed at this audience. “We don’t yet know what advertising in esports will look like in the future and that’s what makes it exciting.”
Anton Törnqvist, Nordic Marketing Specialist for Logitech G, shares some words:
“We’re proud to announce the extension of our partnership with Metizport, an all-Swedish powerhouse making waves in the world of esports. As the first fully Swedish roster in six years to qualify for the prestigious Austin Major, Metizport continues to rise on the global stage, carrying forward Sweden’s rich legacy in competitive gaming.”
We look forward to continuing the journey – together with Logitech G.
